Wednesday, May 6, 2020
Sustainable Accounting and Strategic â⬠Free Samples for Students
Question: Discuss About The Sustainable Accounting And Strategic? Answer: Introduction The content of this paper is a report to the senior management team of Premier Investments operators in concern with the future strategic position of the organization. The content of the paper further addresses how the company can employ the recommended strategy within this content to increase the performance of some of their brands within the group. The content also exploits the sound business management knowledge to explain how Premier Investments operators can grow as firm through the international and online sales expansion (Batholomeusz, 2017). The firm operates in the global market with other firms which offer stiff competitions and should therefore exploits various opportunities, improve on their strengths and work on the weaknesses in order to remain relevant in the retail industry. The content of this report with regards to the stiff competition within the global market therefore analyses the performance of Premier Investments operators using the SWOT analysis as well as potters strategy to evaluate the performance of the organization in the market as well as within the firm. The paper also contends on various financial and non-financial measures to identify how the firm will perform in relation to the developed and recommended strategy (Chang, 2015, October 10). Premier Investments Operators Competitive Advantage Premium Investments operators as firm have been enjoying various advantages as revealed in the case study which have enabled the firm to stay on top of other retail firms in the global market (Chang, 2015, October 10). The firms as revealed in the case study have various abilities which it has gained through attributes as well as resources to perform at a better level compared to other firms as follows: Stable Financial Health The Premium Investments operators have strong financial health ratings which is one of the competitive advantages in relation to other retail and rag investments.in relation to other investments such as Myer, Premium Investments operators have accumulated large funds which have enabled it to acquire various stalls and construction retail centers all over the world such as Hong Kong, Malaysia, Singapore, Australia and New Zeeland(Chang, 2015, October 10). The company has got a lower total liabilities in comparison to the total tangible assets ratio, this ration implies that Premium Investments operators has got a greater ability to weather various changes in their operations. The company is therefore less susceptible to financial challenges compared to other retail rag investors in the global market such the Myer who is also one of the firms which offer stiff competition to Premium Investments operators. The organization according to the proper analysis, Premium Investments operators has over the past showed that it has high cash reserves placing the firm on top of operations in the global market compared to its close competitor known as Myer (Batholomeusz, 2017). Strong financial health offers the organization a strong ground to operate smoothly within the competitive global market compared to other organization. The strong financial health has further enabled Premium Investments operators a firm ground to expand their operations to various parts of the globe as indicated (Low, 2017, March 22). Premium Investments operators with the help of the financial health is currently running an online operation which is a strategy for bettering the poor performing brands such as Just jeans and others. Many firms in the industry over the current past have not been able to formulate an online brand promotion method, thereby making a strong financial health the main competitive advantage compared to other firms in the global market. The firm as per 15Th May this year had the highest shares pricing to $12.70 which resulted into the total market capitalization of AUD$ 2.0billion (Low, 2017, March 22). According to the case study given, the firm has got stro ng financial ability as the main competitive advantage over other firms operating in the same industry such as Myer, HM and Uniqlo. SWOT Analysis for Premier Investments Strengths Quality management Premium Investments operators according to the analysis are one of the firms with the best management team. Availability of proper management is therefore clear strength to the firm as best management strategies can be made (Hollensen, 2015). The firms chairman Mr. Solomon Lew based on the current information has become the first person in Australia to join Congress Hall Fame. Financial stability The firm as revealed in the case study in the year 5th may 2017 is financially stable compared to other firms and is therefore able to expand to various opportunistic regions such as UK and North America. With stable finance, Premium Investments operators able to manipulate the products prices and secure the raw materials. Increased profit margins Premium Investments operators in the year ended 2017 has accumulated a great profit margin as revealed within the case study (Li, et.al, 2016). High profit margins are considered a strength to the firm as Premium Investments operators is able to play with prices in relation to the market in order to remain at the top. High performance of Smiggle and Peter Alexander brands The high performance of the two above mentioned brands is strength to Premium Investments operators as it results into an increase in the margin of the profit obtained from the general and the strong financial health of the company. Weaknesses Poor performance of the majority brands The poor performance of the majority of the brands being offered by Premium Investments operators is a weak point of the firm which can be utilized by other firms in the global market. Insufficient strategies The firm as revealed in the case study seems to be lacking perfect strategies in order to ensure that all their brands are performing well in the global market. Constant pricing The organization has not been able to play with the prices of their products in order to control the market and this is a weakness of the firm. Focus on two brands Premium Investments operators has shown a weakness by only being able to focus on two brands in the global marketing leaving other brands not performing good. The company sales team should in this case come up with appropriate methods to ensure good performance of all brands rather than only focusing on two brands. Opportunities Online sales According to the presented case study, most of the brands being sold by Premium Investments operators can do well when sold online more so Smiggle and Alexander suits. Differentiation Differentiation is one of the opportunities which exist in the global rag market which should be exploited by the firm. Premium Investments operators should therefore exploit this kind of opportunity to design their brands to suit the customer needs. Price lead and control Price leading and control is one of the best strategies firms with strong financial health like Premium Investments operators can exploit in order to remain at highest level in the global market. Opportunities in UK and N. America Premium Investments operators being financially stable has the ability to expand in all regions of the Asia then move in to various parts where opportunities exist such as North America and in the UK. The two regions UK and N. America do not have best retailers offering brands being offered by Premium Investments operators. Threats Stiff competition within the global market Premium Investments operators being in the global market faces a threat stiff from various firms within the same industry. The company should therefore come up with an appropriate strategy in order to beat firm such as Myer and HM who are some firms rising so first in the global rag retail industry. New venture by new firms on online sales of various brands They are various firms who are currently joining the industry but majors on online sales which will see these firms beating Premium Investments Operators in sales of Smiggle and Peter Alexander suits. Poor performance of majority of the brands The poor performance of the majority of Premium Investments Operators brands is a threat to the operations and existence of the firm in the industry(Li, et.al, 2016). Most of the brands such as Just Jeans, Jay Jays, Dotti, Portmans and Jacqui E being offered by Premium Investments operators in the global market do not perform well thus imposing threat of existence of the firm in the market due to low sales. Rise of Myer operators Even though Premium Investments operators is still leading in the rag retail operations, the organization is currently facing challenge from Myer which in this year is rising so fist in the global market (Li, et.al, 2016). Myer according to various resources is currently having almost close assets to that of Premium Investments operators thus a threat to the organization. Porters Strategy That Can Be Adopted by Premium Investments Operators Focus Strategy The firm such as Premium Investments operators can identify their relative position within the global firm as to whether the firm has a profitability margin which is lower or above the industry average profitability (Palmer,Wright Powers, 2015). In order for Premium Investments operators to ensure constant profitability and remain at the top level in the industry, the team of management of the firm should come up with an appropriate, sustainable and long run strategy. The most appropriate and sustainable long term strategy recommended by Premium Investments operators is the focus strategy. Focus as a strategy is one of the generic strategies that are divided into two segments and narrow competitive scope within the rag retail industry (Palmer,Wright Powers, 2015). The main purpose of the focuser is to selects a segment within the global retail market and tailors the identified strategy to exclusion serving the segments. The focus strategy has two variants that are cost focus and differentiation. Premium Investments operators is therefore advised to employ the use of the focus strategy where the firm is recommended to use cost focus to seek cost advantage in various target segments in order to stay at top of the industry (Ruiz Kowalkowski, 2014). Another variant that Premium Investments operators should employ is differentiation where the firm should seek differentiation in its identified segments. It is from the case study that most of the Premium Investments operators customers have unusual needs and not able to buy other brands such as Just jeans, Jay Jay and other brands (Palmer,Wright Powers, 2015). The firm should therefore adopt the focus strategy and serve their customers in relation to their needs and desires. Financial and Non-Financial Measures to Evaluate the Focus Strategy The recommended focus strategy success can be identified through application of financial and non- financial measures as follows: Financial measures Investment analysis Investments analysis is one of the best financial measures which can be exploited by Premium Investments operators team of management (Zaman, 2017). The management team are require to conduct investment analysis in various segments are identified and new products invested by Premium Investments operators in relation to varied consumers demand. Investment analysis is performed in the books of accounts to ensure the financial performance of the firm as increased as a result of the focus strategy adopted(Zaman, 2017). KPIs KPIs are one of the most utilized strategy performance measures which should be adopted by Premium Investments operators in order to evaluate the performance of the recommended focus strategy (Sauaia, 2014). KPIs are a combined measure which utilizes both financial and non-financial measures can be used to evaluate focus strategy. Non-Financial Measures These are some of the qualitative matrix that cannot be expressed in terms of monetary value units as follows: Innovation Innovation is the ability of the Premium Investments operators to bring new brands into to the global market in relation to the created segments identified by the focus strategy (Fullerton Wempe, 2009). Identification of new innovations in the industry by the firm suggests the effectiveness of the focus strategy adoption. Take Rate The success and failure of the developed focus strategy can be evaluated using take rate of the strategy by the consumers (Sauaia, 2014). The success will therefore be used take rate as measure of the success of the strategy. Where there is high take rate by the consumers on the strategy then the company can be considered perfect. Company reputations The firms success in relation to the focus strategy recommended can be evaluated with regards to Premium Investments operators reputation in the industry which is only through its level at the global market (Christensen Nikolaev, 2013). The strategy recommended should results into increased firm reputation as compared to before the adoption of the strategy. Conclusion The reports finally concludes with the analysis of the of the impact of the international business environment, socio-cultural requirements and global competitiveness in relation to the management accounting multinational, national, and regional organizations that, establishment of a working strategy is crucial for the growth of the any firm. It is therefore recommended for Premium Investments operators to adopt the best focus strategy as discussed within the content in order to increase all their brands performance and remain at the top of the rag retail industry References Batholomeusz, S. (2017, March 21). Solomon Lews Premier Investments swims against the retail tide. The Australian. Retrieved from https://www.theaustralian.com.au Cardinaels, E., van Veen-Dirks, P. M. (2010). Financial versus non-financial information: The impact of information organization and presentation in a Balanced Scorecard. Accounting, Organizations and Society, 35(6), 565-578. Chang, O. (2015, October 10). Smiggle is going global. Business Insider Australia. Retrieved from https://www.businessinsider.com.au/ Christensen, H. B., Nikolaev, V. V. (2013). Does fair value accounting for non-financial assets pass the market test?. Review of Accounting Studies, 18(3), 734-775. Fullerton, R. R., Wempe, W. F. (2009). Lean manufacturing, non-financial performance measures, and financial performance. International Journal of Operations Production Management, 29(3), 214-240. Grant, R. M. (2016). Contemporary Strategy Analysis Text Only. John Wiley Sons. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Li, C. Z., Hong, J., Xue, F., Shen, G. Q., Xu, X., Luo, L. (2016). SWOT analysis and Internet of Things-enabled platform for prefabrication housing production in Hong Kong. Habitat International, 57, 74-87. Low, C. (2017, March 22). Premier pegs Smiggles next international territory. The Sydney Morning Herald. 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