Tuesday, May 19, 2020
The Fall Of Macbeth Essay - 685 Words
Shakespeare uses many forms of imagery. The forms of imagery that are used in his play Macbethââ¬â¢ include the forms of clothing, darkness, and blood. Each image is an important symbol in the play.Clothing, is a major and crucial part of ââ¬ËMacbethââ¬â¢, Shakespeare purposely used it to reveal Macbethââ¬â¢s true character. It is also used to show how Macbeth is seeking to hide his ââ¬Å"disgraceful selfâ⬠from his eyes and from others. Clothes in the play arenââ¬â¢t really clothes; the clothes that are being talked about are statures. Throughout the play Macbeth is represented symbolically as a person that wears robes that are not belonging to him, a person with an undeserved dignity. Macbeth is never comfortable with his clothes because of his consciousâ⬠¦show more contentâ⬠¦The first time we see blood in the play is when Macbeth sees the bloody dagger floating in the air in front of him. Shakespeare used this image to foreshadow what is going to happen next. Is this a dagger which I see before me,The handle toward my hand? Come let me clutch thee.I have thee not, and yet I see thee still.Art thou not, fatal vision, sensibleTo feeling as sight? Or art thou butA dagger of mind, a false creation,Proceeding from the heat-oppressed brain?I see thee yet, in from as palpableAs this which now I draw.Thou marshallââ¬â¢st me the way that I was going, And such an instrument I was to use. (Macbeth, 2.1, 33-61, p.26) The second time blood is mentioned it was talking about guilt. This was when Macbeth killed the king, and forgot to cover the drugged guards with blood. quot;I laid their daggers ready; He could not miss themquot; (Lady Macbeth 2.2, 11-12, p.28) When Lady Macbeth was talking about this she said ââ¬Å" their â⬠so she was setting up the innocent guards. This left in her the guilt that stayed with her till the moment she dies. Another example of guilt is when Macbeth comes to wash his hands from the blood of the king he says ââ¬Å"quot;Will all great Neptunes ocean wash this blood clean from my hand?quot; showing that nothing can ever wash away his guilt.Another brick that helped build the play is darkness. Darkness is used to build an atmosphere in the play, due to everyShow MoreRelatedLady Macbeth Is Responsible for the Fall of Macbeth899 Words à |à 4 PagesLady Macbeth is responsible for the fall of her husband It can be said that Lady Macbeth is responsible for the fall of Macbeth. I believe that she was partly responsible for this. I believe that two sets of people are responsible for the fall of Macbeth.. Secondly I believe that Lady Macbeth is responsible for his fall. She urges him to kill Duncan questioning his manly-hood and saying that he was too kind. Finally I believe that the witches played a huge part in the fall of Macbeth. The witchesRead MoreThe Fall of Macbeth in William Shakespeares Play Essay1219 Words à |à 5 PagesThe Fall of Macbeth in William Shakespeares Play In the play Macbeth, the audience may notice that there are three main contributors to the fall of, Great Macbeth, to the dead butcherer. These three are, the three witches, Lady Macbeth and Macbeth. Although they all have their vital roles to play, it is Macbeth who the audience would more easily see is the main contributor. Although Macbeth is the main contributor the witches and Lady Macbeth both play a significantRead MoreMacbeth - Supernatural Forces Cause the Fall of Man in Macbe1049 Words à |à 5 PagesIn Shakespeare s Macbeth supernatural forces create a suspenseful atmosphere. The use of the supernatural in the witches, the visions, the ghost and the apparitions provides the backbone of the climax and excuses for Macbeth s change of character. Because conscience plays such a central role in Macbeth s tragic struggle, many critics use spiritual and supernatural theories to illuminate the drama s character development. The play opens with the use of the supernatural when three witchesRead MoreWilliam Shakespeare s Macbeth Vs. Othello1006 Words à |à 5 PagesNadia Chilcoat Macbeth vs. Othello Period: ââ¦Å¡ 12/12/2014 Macbeth vs. Othello Ancient Greeks believed that a tragic hero must be admirable but flawed, someone the audience can sympathize with, and someone capable of good and evil. The main character must also have a doctrine of free will, in which they are able to redeem themselves, but they continue to fall freely in a downward spiral from a position of superiority. The audience must also be able toRead MoreA Shakesperean Tragic Hero - Macbeth Essay1132 Words à |à 5 Pagesillustrates a personality flaw. The character of Shakespeareââ¬â¢s Macbeth is in all ways the perfect example of a tragic hero. His greatness and bravery in battle for his country ultimately leads him to be a great thane and eventually a powerful king, making his actions have a significant impact on a country. Macbethââ¬â¢s ambition on becoming a king leads to an obsession to remain in his current position. His ambition comes to a point where he falls to the temptation of evil which leads to Macbethââ¬â¢s inevitableRead MoreTh e Picture Of Dorian Gray1283 Words à |à 6 PagesWhat does the fall of man, Oscar Wilde novel The Picture Of Dorian Gray, and Shakespeareââ¬â¢s Macbeth all have in common? They all have the same theme of the fall of man and break in the perfect union they once where in. The novels all start with man in perfect union, then sin enters and chaos starts and it eventually leading to their death or downfall. The Fall of man, Shakespeareââ¬â¢s Macbeth and Wildeââ¬â¢s novel The Picture Of Dorian Gray tightly follow the archetype of the fall of man this is all illustratedRead MoreSimilarities Between Okonkwo And Things Fall Apart1242 Words à |à 5 PagesShakespeareââ¬â¢s Macbeth revolves around the main character of Macbeth, who plots out a Machiavellian scheme to become king of the realm. Upon becoming king Macbeth attempts to ward off any threat to his reign and succession by all means. In Chinua Achebeââ¬â¢s Things Fall Apart, Okonkwo, the main character, equally does anything and everything to prove his valor. Though set in 11th century Scotland and 19th century Nigeria respectively, and portrayed through the main characters of Macbeth and Okonkwo, theRead MoreWilliam Shakespeare s Macbeth 1129 Words à |à 5 PagesWindsor 02/10/16 Macbeth William Shakespeare wrote one of best tragedies in english literature, which was titled Macbeth. The tragedy, as it is considered by critics of yesterday s literary world, frown upon the evil dimension of conflict, offering a dark and atmosphere of a world dominated by the powers of darkness. Macbeth, more so than any of Shakespeare s other tragic protagonists, has to face the powers and decide: should he give in or should he resist? Macbeth understands theRead More Macbeth--a Tragic Hero Essay example681 Words à |à 3 Pages MacBeth In the play Macbeth by William Shakespeare, the character of Macbeth is discovered to be a classic example of a tragic hero. Macbeth is a very ambitious and courageous person who lets three main things turn him into a violent individual. Two of the points, which most greatly contribute to Macbethââ¬â¢s fall, are the prophecy, which were told to him by the witches, and how Lady Macbeth influenced and manipulated Macbeths judgment. These two factors along with his tremendous ambition to beRead MoreLady Macbeth960 Words à |à 4 Pagestime of fast decisions and unsure actions is going to expose them to danger or injury. In the play Lady Macbeth proves this to be true. The emotional mistakes shredded the journey Lady Macbeth puts down throughout this play and eventually ends in her death. She feels overpowered by everything that is happening in two ways, both mentally and physically and decides to end her own life. Play Macbeth by William Shakespeare shows two proper ordinary nobles whose lives twisted together in a whirlwind of
Psychological and Sociological Factors in Smoking Addiction
Psychological and Sociological Factors in Smoking Addiction Understanding the habit of smoking tobacco The essay will discuss how smoking tobacco became a habit among people; what are the factors that affect the thinking of individuals in experimenting tobacco smoking; and what makes them think of quitting smoking. It will address both psychological and sociological ideas and will attempt to apply each idea in order to understand peopleââ¬â¢s lifestyles. Introduction Tobacco is a green and leafy plant and mostly grows in a warm environment. When it is fully grown, it will be harvested, dried, processed and can be used in different ways. It can be smoked in the form of cigarette, cigar, pipe, sniffle through the nose or it can also beâ⬠¦show more contentâ⬠¦According to the Department of Health (2003), Cancer Research UK (2010) and the Office of National Statistics (2004), despite of the drop of statistics of smokers, there are still individuals who would try smoking especially the young people between the ages of eleven to sixteen. In the report of the three offices they listed the main reasons why young people smoke and these are experimentation, to look mature or part of their image, there are older people smokes around them, especially their parents, and peer pressures (DH, 2003) (ONS, 2004) (CR UK, 2010). This experimentation can be attributed through social learning theory, where psychologists and theorists Julian Rotter and Albert Bandura describe it as how we learn from others. Watching others can provide information on which kind of behaviour leads to what consequences (Adams and Bromley, 1998). Parents have strong influence among us. If we are surrounded by our family who smokes, there is a strong possibility that we will imitate them. We also looked at other people such as our peers, actors and singers. Seeing these people smoking can also lead us to emulate them and try smoking. Once we learn to smoke, we keep smoking until it will be hard for us to stop. Another motive in experimentation among the young people came from advertising. One example from one Tobacco Company which says ââ¬Å"I am no longer my motherââ¬â¢sShow MoreRelatedWhy Women Live Longer Than Men?1926 Words à |à 8 PagesAt the age of 85, there are four women living as opposed to a single man (Shukraj, 2006). Women might have a health decline but they tend to stay alive longer than men in all circumstances. The impacts on women might be biological, nutritional, psychological or even societal; women live longer than men all over the world. It has also been noticed that men might end their lives because of certain pressures and these men contribute to the theory that women live longer than men. At the age of 100 andRead MoreThe Addiction Of Methamphetamine Among Juvenile Essay1659 Words à |à 7 PagesIntroduction The addiction of methamphetamine amongst juvenileââ¬â¢s and adults has reached epidemic proportions that affect the individual, families and communities. Methamphetamine abuse has crossed all social economic boundaries that have negatively impacted law enforcement, social and clinical services. According to Anglin, Burke, Perrochet, Stamper and Dawud-Noursi (2000), methamphetamine, also known as meth, crystal, or speed, is a substance that affects the central nervous system creating aRead MoreJ. S Family Determination Of Health1191 Words à |à 5 PagesThere are many factors affect our health such as income, living condition, environment, education, genetic, relationships with family and friends and supporting a child (World Health Organization, 2013). In them, many factors affect our health that which is call determination of health. In this essay, I am going to discuss Riley, J. s family determination of health which negatively affects the family and need to be solved. Jessic a Riley is a seventeen years old single mother who is living with herRead MoreThe Psychological And Psychological Aspects Of Drug Use Prevention Programs1593 Words à |à 7 Pagesprograms by supporting the psychological growth and understanding of the harmful effects of drug abuse. Forming healthy parent-child relations, external social determinants, and the neurobiological imbalance during the developing stage of youth (Pokhrel, Herzong, Black, Zaman, Riggs, Sussman, 2013, p. 218) play key roles in the decision making processes. By reflecting on determining factors of cannabis initiation, we will be able to understand the sociological and psychological aspects of drug use. WeRead MoreThe American Drug Culture2879 Words à |à 11 Pagesin America. We know that substance abuse is clearly a part of the human culture, and of course, there are numerous theories designed to explain such behavior (Musto 2002; (Illegal Drugs in America: A Modern History 2009). The Opium Trade and Addiction Heroin is an opiate analgesic that was synthesized in 1874, as a derivative from the opium poppy. Opium is a dried, latex-like, product that is produced by the opium poppy. It contains about 12 per cent morphine which is an alkaloid and is frequentlyRead MoreCigarette Smoking Becomes Deviant?2066 Words à |à 9 Pagesmoving toward regarding cigarette smoking as deviant. Before determining whether it is true or not, there is a need to define what is deviant. According to the Oxford dictionary (2008), deviant means ââ¬Å"different from what most people consider to be normal and acceptableâ⬠(p. 547). What does it mean? To tell what is deviant and how to determine if an act is deviant, different scholars would use different approaches, for example: biological, psychological, and sociological. In this paper, I would likeRead MoreInvestigation On The Motivation Behind Addiction Essay2610 Words à |à 11 Pages Investigation on the Motivation behind Addiction Menaka Serres Hunter College City University of New York Abstract Addiction and its many implications has been a topic of great research and conversation. For centuries, we have associated addiction with drugs, however, addictive tendencies and the motivation behind addictive behavior is not only about the object or the individual but about the bonding and connection that it provides to the individual. In other words, theRead MoreObesity And Its Effects On The Health Of Americans And People All Across The World1514 Words à |à 7 Pagesalthough these are the only two causes they list, the actual causation of obesity goes deeper than that.There are many other risk factors that come into play and put someone at risk for being obese. This includes but is not limited to: genetics, family lifestyle, inactivity, unhealthy diet, medical problems, medications, social and economical issues, age, pregnancy, quitting smoking, and sleep habits. The first main reason is the reduced physical activity from Americans--especially from school based physicalRead MoreCritiquing Essay3070 Words à |à 13 Pagesconcepts of health and communication are more complex than they appear. This is evident when comparing their personal definitions with those of others. Health has been viewed by many as the absence of disease while other views are based on psychological factors. Kronenfeld (2002, p.21) also comments that the definition of health has been a long thorny problem for analysts of the health care system. It is thus believed to be the absence of disease or illness which has been a very traditional way ofRead MorePeer Pressure Research Paper4619 Words à |à 19 Pagesnor negative. For example, both high and low academic achievement is closely linked to peer influences. Several studies confirm research findings that the values of the peer group with whom the high school student spends the most time are a stronger factor in the studen ts level of academic success than the values, attitudes, and support provided by the family. Compared to others who started high school with the same grades, students whose families were not especially supportive, but who spent time
Wednesday, May 6, 2020
Lewis Carroll s Hidden Presence Of Puberty - 1540 Words
Lewis Carrollââ¬â¢s Hidden Presence of Puberty The transformations that Alice experiences throughout Lewis Carrollââ¬â¢s, Aliceââ¬â¢s Adventures in Wonderland, display the metaphorical change the protagonist goes through from the stage of childhood to adulthood and the continued struggle to understand her identity. These changes are experienced after Alice follows a white rabbit down his hole and into an incredible world known as Wonderland. This place, although completely fictitious, represents an alternate world to the main character that is unexplainable to herself and the real world. During her time in this world, she faces many adversities between changing sizes or being on trial that confuse her throughout the story. At the end, Alice learnsâ⬠¦show more contentâ⬠¦Then when the reader sees Alice fall into the rabbit hole, we see she is distracted by the shelves along the walls which cause her to get lost in her own thoughts. This is Carrollââ¬â¢s way of changing the setting of the story from the Victorian wo rld to a dreamworld known as Wonderland. It is proven to be a dream when she hits the ground and is unharmed even though she just fell for multiple minutest and is unharmed. Wonderland later becomes the place where Alice learns about the transition to adulthood that she is making. Once Alice lands safely, she continues to chase the White Rabbit around. She needs to fit in a door and sees a drink that says ââ¬Å"Drink Meâ⬠. The potion turns her into a smaller version of herself. Later in the story she eats something that makes her much bigger than a normal human being. She is confused throughout these processes and questions everything going on in this alternate world. Sigler addresses the situation by saying, ââ¬Å"She must suddenly confront the frightening prospect of having to make her own way in a world she cannot, despite all her efforts, understandâ⬠(Brave New Alice 62). This is showing the internal battle that exists in Aliceââ¬â¢s mind in Wonderland. This displays Carrollââ¬â¢s hidden message of puberty impacting the female body and psyche. When a girl transitions from the stage of child into the young adulthood she has many questions about what is happening to her body. Elizabeth supports this concept in her Alice in Puberty article by
A Timeline from the Roaring Twenties free essay sample
A Timeline for the Roaring Twenties Often called the Roaring Twenties, the postwar decade sometimes appears as one long flamboyant party, where the urban rich danced the Charleston and the foxtrot until 2 a. M. In fact, one might Just as convincingly describe It as a period of individual possibility and lofty aspirations to serve the greater good. In his 1931 essay Echoes of the Jazz Age, Fitzgerald wrote, It was an age of miracles, it was an age of art, it was an age of excess, and it was an age of satire. The Roaring Twenties 1 920The 18th Amendment, establishing Prohibition, becomes law. The 19th Amendment passes, giving 26 million women the right to vote. Warren G. Harding Is elected president. 1921 Charlie Chaplin stars in The Kid. Coco Channel Introduces Channel No. 5. Rorschach inkblot tests first used. Shoeless Joe Jackson and others banned from baseball in wake of the Black Sox scandal. 1 922 lames Jockeys Ulysses published. We will write a custom essay sample on A Timeline from the Roaring Twenties or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page T. S. Elites The Waste Land published. First Issue of Readers Digest published. Louis Armstrong leaves New Orleans for Chicago to play with King Oliver.Dance marathon craze begins. 1923 First transcontinental nonstop flight takes off from New York and lands In San Diego. Jelly Roll Morton makes his first Paramount recordings in Chicago. President Harding dies; Calvin Coolidge takes oath of office. 1 924 George Gershwin premieres Rhapsody in Blue. L. Edgar Hoover appointed director of the Bureau of Investigation, later named the FBI. The ten-millionth Model T rolls off the Ford assembly line. Colleen Moore plays the title role In the film The Perfect Flapper. 1925 1 OFF First issue of the New Yorker goes to press.After John Scopes is charged with teaching from Darnings Origin of Species, Clarence Drown takes his case. 1926 The value of bootlegging in the U. S. Estimated at $3. 6 billion. Benny Goodman records his first solo, Hes the Last Word, with the Ben Pollack Band. Henry Ford institutes the 5-day workweek and 8-hour workday. 1927 The Jazz Singer opens as the first talking motion picture. Charles Lindbergh lands his Spirit of SST. Louis in Paris after the first transatlantic flight. Ford introduces the Model A.
Sustainable Accounting and Strategic â⬠Free Samples for Students
Question: Discuss About The Sustainable Accounting And Strategic? Answer: Introduction The content of this paper is a report to the senior management team of Premier Investments operators in concern with the future strategic position of the organization. The content of the paper further addresses how the company can employ the recommended strategy within this content to increase the performance of some of their brands within the group. The content also exploits the sound business management knowledge to explain how Premier Investments operators can grow as firm through the international and online sales expansion (Batholomeusz, 2017). The firm operates in the global market with other firms which offer stiff competitions and should therefore exploits various opportunities, improve on their strengths and work on the weaknesses in order to remain relevant in the retail industry. The content of this report with regards to the stiff competition within the global market therefore analyses the performance of Premier Investments operators using the SWOT analysis as well as potters strategy to evaluate the performance of the organization in the market as well as within the firm. The paper also contends on various financial and non-financial measures to identify how the firm will perform in relation to the developed and recommended strategy (Chang, 2015, October 10). Premier Investments Operators Competitive Advantage Premium Investments operators as firm have been enjoying various advantages as revealed in the case study which have enabled the firm to stay on top of other retail firms in the global market (Chang, 2015, October 10). The firms as revealed in the case study have various abilities which it has gained through attributes as well as resources to perform at a better level compared to other firms as follows: Stable Financial Health The Premium Investments operators have strong financial health ratings which is one of the competitive advantages in relation to other retail and rag investments.in relation to other investments such as Myer, Premium Investments operators have accumulated large funds which have enabled it to acquire various stalls and construction retail centers all over the world such as Hong Kong, Malaysia, Singapore, Australia and New Zeeland(Chang, 2015, October 10). The company has got a lower total liabilities in comparison to the total tangible assets ratio, this ration implies that Premium Investments operators has got a greater ability to weather various changes in their operations. The company is therefore less susceptible to financial challenges compared to other retail rag investors in the global market such the Myer who is also one of the firms which offer stiff competition to Premium Investments operators. The organization according to the proper analysis, Premium Investments operators has over the past showed that it has high cash reserves placing the firm on top of operations in the global market compared to its close competitor known as Myer (Batholomeusz, 2017). Strong financial health offers the organization a strong ground to operate smoothly within the competitive global market compared to other organization. The strong financial health has further enabled Premium Investments operators a firm ground to expand their operations to various parts of the globe as indicated (Low, 2017, March 22). Premium Investments operators with the help of the financial health is currently running an online operation which is a strategy for bettering the poor performing brands such as Just jeans and others. Many firms in the industry over the current past have not been able to formulate an online brand promotion method, thereby making a strong financial health the main competitive advantage compared to other firms in the global market. The firm as per 15Th May this year had the highest shares pricing to $12.70 which resulted into the total market capitalization of AUD$ 2.0billion (Low, 2017, March 22). According to the case study given, the firm has got stro ng financial ability as the main competitive advantage over other firms operating in the same industry such as Myer, HM and Uniqlo. SWOT Analysis for Premier Investments Strengths Quality management Premium Investments operators according to the analysis are one of the firms with the best management team. Availability of proper management is therefore clear strength to the firm as best management strategies can be made (Hollensen, 2015). The firms chairman Mr. Solomon Lew based on the current information has become the first person in Australia to join Congress Hall Fame. Financial stability The firm as revealed in the case study in the year 5th may 2017 is financially stable compared to other firms and is therefore able to expand to various opportunistic regions such as UK and North America. With stable finance, Premium Investments operators able to manipulate the products prices and secure the raw materials. Increased profit margins Premium Investments operators in the year ended 2017 has accumulated a great profit margin as revealed within the case study (Li, et.al, 2016). High profit margins are considered a strength to the firm as Premium Investments operators is able to play with prices in relation to the market in order to remain at the top. High performance of Smiggle and Peter Alexander brands The high performance of the two above mentioned brands is strength to Premium Investments operators as it results into an increase in the margin of the profit obtained from the general and the strong financial health of the company. Weaknesses Poor performance of the majority brands The poor performance of the majority of the brands being offered by Premium Investments operators is a weak point of the firm which can be utilized by other firms in the global market. Insufficient strategies The firm as revealed in the case study seems to be lacking perfect strategies in order to ensure that all their brands are performing well in the global market. Constant pricing The organization has not been able to play with the prices of their products in order to control the market and this is a weakness of the firm. Focus on two brands Premium Investments operators has shown a weakness by only being able to focus on two brands in the global marketing leaving other brands not performing good. The company sales team should in this case come up with appropriate methods to ensure good performance of all brands rather than only focusing on two brands. Opportunities Online sales According to the presented case study, most of the brands being sold by Premium Investments operators can do well when sold online more so Smiggle and Alexander suits. Differentiation Differentiation is one of the opportunities which exist in the global rag market which should be exploited by the firm. Premium Investments operators should therefore exploit this kind of opportunity to design their brands to suit the customer needs. Price lead and control Price leading and control is one of the best strategies firms with strong financial health like Premium Investments operators can exploit in order to remain at highest level in the global market. Opportunities in UK and N. America Premium Investments operators being financially stable has the ability to expand in all regions of the Asia then move in to various parts where opportunities exist such as North America and in the UK. The two regions UK and N. America do not have best retailers offering brands being offered by Premium Investments operators. Threats Stiff competition within the global market Premium Investments operators being in the global market faces a threat stiff from various firms within the same industry. The company should therefore come up with an appropriate strategy in order to beat firm such as Myer and HM who are some firms rising so first in the global rag retail industry. New venture by new firms on online sales of various brands They are various firms who are currently joining the industry but majors on online sales which will see these firms beating Premium Investments Operators in sales of Smiggle and Peter Alexander suits. Poor performance of majority of the brands The poor performance of the majority of Premium Investments Operators brands is a threat to the operations and existence of the firm in the industry(Li, et.al, 2016). Most of the brands such as Just Jeans, Jay Jays, Dotti, Portmans and Jacqui E being offered by Premium Investments operators in the global market do not perform well thus imposing threat of existence of the firm in the market due to low sales. Rise of Myer operators Even though Premium Investments operators is still leading in the rag retail operations, the organization is currently facing challenge from Myer which in this year is rising so fist in the global market (Li, et.al, 2016). Myer according to various resources is currently having almost close assets to that of Premium Investments operators thus a threat to the organization. Porters Strategy That Can Be Adopted by Premium Investments Operators Focus Strategy The firm such as Premium Investments operators can identify their relative position within the global firm as to whether the firm has a profitability margin which is lower or above the industry average profitability (Palmer,Wright Powers, 2015). In order for Premium Investments operators to ensure constant profitability and remain at the top level in the industry, the team of management of the firm should come up with an appropriate, sustainable and long run strategy. The most appropriate and sustainable long term strategy recommended by Premium Investments operators is the focus strategy. Focus as a strategy is one of the generic strategies that are divided into two segments and narrow competitive scope within the rag retail industry (Palmer,Wright Powers, 2015). The main purpose of the focuser is to selects a segment within the global retail market and tailors the identified strategy to exclusion serving the segments. The focus strategy has two variants that are cost focus and differentiation. Premium Investments operators is therefore advised to employ the use of the focus strategy where the firm is recommended to use cost focus to seek cost advantage in various target segments in order to stay at top of the industry (Ruiz Kowalkowski, 2014). Another variant that Premium Investments operators should employ is differentiation where the firm should seek differentiation in its identified segments. It is from the case study that most of the Premium Investments operators customers have unusual needs and not able to buy other brands such as Just jeans, Jay Jay and other brands (Palmer,Wright Powers, 2015). The firm should therefore adopt the focus strategy and serve their customers in relation to their needs and desires. Financial and Non-Financial Measures to Evaluate the Focus Strategy The recommended focus strategy success can be identified through application of financial and non- financial measures as follows: Financial measures Investment analysis Investments analysis is one of the best financial measures which can be exploited by Premium Investments operators team of management (Zaman, 2017). The management team are require to conduct investment analysis in various segments are identified and new products invested by Premium Investments operators in relation to varied consumers demand. Investment analysis is performed in the books of accounts to ensure the financial performance of the firm as increased as a result of the focus strategy adopted(Zaman, 2017). KPIs KPIs are one of the most utilized strategy performance measures which should be adopted by Premium Investments operators in order to evaluate the performance of the recommended focus strategy (Sauaia, 2014). KPIs are a combined measure which utilizes both financial and non-financial measures can be used to evaluate focus strategy. Non-Financial Measures These are some of the qualitative matrix that cannot be expressed in terms of monetary value units as follows: Innovation Innovation is the ability of the Premium Investments operators to bring new brands into to the global market in relation to the created segments identified by the focus strategy (Fullerton Wempe, 2009). Identification of new innovations in the industry by the firm suggests the effectiveness of the focus strategy adoption. Take Rate The success and failure of the developed focus strategy can be evaluated using take rate of the strategy by the consumers (Sauaia, 2014). The success will therefore be used take rate as measure of the success of the strategy. Where there is high take rate by the consumers on the strategy then the company can be considered perfect. Company reputations The firms success in relation to the focus strategy recommended can be evaluated with regards to Premium Investments operators reputation in the industry which is only through its level at the global market (Christensen Nikolaev, 2013). The strategy recommended should results into increased firm reputation as compared to before the adoption of the strategy. Conclusion The reports finally concludes with the analysis of the of the impact of the international business environment, socio-cultural requirements and global competitiveness in relation to the management accounting multinational, national, and regional organizations that, establishment of a working strategy is crucial for the growth of the any firm. It is therefore recommended for Premium Investments operators to adopt the best focus strategy as discussed within the content in order to increase all their brands performance and remain at the top of the rag retail industry References Batholomeusz, S. (2017, March 21). Solomon Lews Premier Investments swims against the retail tide. The Australian. Retrieved from https://www.theaustralian.com.au Cardinaels, E., van Veen-Dirks, P. M. (2010). Financial versus non-financial information: The impact of information organization and presentation in a Balanced Scorecard. Accounting, Organizations and Society, 35(6), 565-578. Chang, O. (2015, October 10). Smiggle is going global. Business Insider Australia. Retrieved from https://www.businessinsider.com.au/ Christensen, H. B., Nikolaev, V. V. (2013). Does fair value accounting for non-financial assets pass the market test?. Review of Accounting Studies, 18(3), 734-775. Fullerton, R. R., Wempe, W. F. (2009). Lean manufacturing, non-financial performance measures, and financial performance. International Journal of Operations Production Management, 29(3), 214-240. Grant, R. M. (2016). Contemporary Strategy Analysis Text Only. John Wiley Sons. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Li, C. Z., Hong, J., Xue, F., Shen, G. Q., Xu, X., Luo, L. (2016). SWOT analysis and Internet of Things-enabled platform for prefabrication housing production in Hong Kong. Habitat International, 57, 74-87. Low, C. (2017, March 22). Premier pegs Smiggles next international territory. The Sydney Morning Herald. Retrieved from https://www.smh.com.au Palmer, J. C., Wright, R. E., Powers, J. B. (2015). Innovation and competitive advantage in small businesses: Effects of environments and business strategy. Journal of Small Business Strategy, 12(1), 30-41. Ruiz, C. A. D., Kowalkowski, C. (2014). Market representations in industrial marketing: Could representations influence strategy?. Industrial Marketing Management, 43(6), 1026-1034. Sande, E. (2014). Competitive strategies . Unpublished MBA Project. Sauaia, A. C. A. (2014). Evaluation of performance in business : financial and non financial approaches. Developments in Business Simulation and Experiential Learning, 28. Yuan, H. (2013). A SWOT analysis of successful construction waste management. Journal of Cleaner Production, 39, 1-8. Zaman, M. (2017). The role of financial and non-financial evaluation measures in the process of management control over foreign subsidiariesempirical evidence in Slovene multinational companies. Management: journal of contemporary management issues, 9(2), 53-73.
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